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A standard product is the most common product type in e-commerce. It represents a physical item that you stock in your warehouse and ship to customers. Examples include clothing, electronics, books, furniture, food items, or any tangible goods.

When to Use Standard Products

Use the Standard product type when:
  • You sell a physical item that needs to be shipped
  • The product does not have variations (no size/color options)
  • You manage inventory for this product
  • The product has weight and dimensions for shipping calculations
If your physical product comes in multiple options (different sizes, colors, materials), use the Variant Product type instead.

What Makes Standard Products Unique

After creating a Standard product through the creation wizard, you have access to these additional features:
FeatureDescription
ShippingConfigure weight and package dimensions for carrier calculations
AttributesAdd product characteristics (material, care instructions, etc.)
InventoryTrack stock levels with history and safety stock alerts
PricingSet prices in multiple currencies with compare-at and cost prices

Configuring Shipping

The shipping section lets you define the physical characteristics of your product for accurate shipping rate calculations.
Product Shipping Configuration
FieldDescription
WeightProduct weight with unit selection (kg, g, lb, oz)
HeightPackage height with unit selection (cm, m, in, ft)
WidthPackage width with unit selection
DepthPackage depth with unit selection
VolumePackage volume (calculated or manual) with unit selection (l, ml, fl oz)
Accurate weight and dimensions are essential for calculating shipping costs with carriers. Measure your product when packaged, not just the item alone.

Managing Attributes

Attributes let you add structured information about your product’s characteristics. This is useful for displaying product specs on your storefront or enabling filtering in your catalog.
Product Attributes
Common attributes for standard products:
  • Material — Cotton, polyester, leather, wood, metal
  • Color — When it’s a single-color product without variants
  • Care instructions — Machine washable, hand wash only
  • Country of origin — Where the product is manufactured
  • Warranty — Duration and coverage details
To add attributes:
  1. Navigate to your product’s Attributes tab
  2. Click Add attribute
  3. Select an attribute from your attribute library
  4. Fill in the value for this product
Add Product Attributes
Attributes must be created first in the Attributes section before they can be assigned to products.

Inventory Management

The inventory section shows your current stock levels and provides a complete history of stock movements.
Product Inventory

Stock Information

FieldDescription
Current stockThe total available quantity across all locations
SKUYour internal stock keeping unit identifier
BarcodeProduct barcode for scanning (UPC, EAN, ISBN)
Safety stockThe minimum stock level before a low-stock alert is triggered

Adding Inventory

You can manually adjust stock levels by adding or removing inventory:
Add Inventory
  1. Click Add stock in the inventory section
  2. Select the inventory location
  3. Enter the quantity to add (positive) or remove (negative)
  4. The stock history will record this adjustment with a timestamp

Stock History

Every stock movement is recorded with:
  • The date and time of the change
  • The quantity adjusted (added or removed)
  • The user who made the change
  • The reference (manual adjustment, order, etc.)

Pricing

Configure how much your product costs. See Managing Products for detailed pricing configuration.
Product Pricing

Example: Creating a Standard Product

Let’s walk through creating a “Leather Messenger Bag”:
  1. Type: Select “Standard Product”
  2. General info: Name it “Leather Messenger Bag”, add a description highlighting the craftsmanship and features
  3. Associations: Assign to brand “Heritage Craft”, category “Bags > Messenger Bags”, collection “New Arrivals”
  4. Media: Upload photos from multiple angles — front, back, inside, strap detail
  5. Stock: SKU BAG-LEATH-001, initial quantity 50, safety stock 10
After creation:
  • Shipping: Weight 1.2 kg, dimensions 40x30x10 cm
  • Attributes: Material “Full grain leather”, Color “Brown”, Origin “Italy”
  • Pricing: 189.00,compareat189.00, compare at 229.00, cost $85.00
  • SEO: Title “Leather Messenger Bag - Heritage Craft”, description with keywords

Best Practices

Accurate Dimensions

Always measure packed products for accurate shipping calculations.

Safety Stock

Set safety stock levels to avoid selling items you can’t fulfill.

Detailed Attributes

Add relevant attributes to help customers make informed decisions.

Multiple Images

Show your product from every angle — customers can’t touch it online.