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Creating a product in Shopper is done through a guided wizard that walks you through each step. The process is the same for all product types, with some steps adapting based on the type you choose.

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Starting the Wizard

From the Products page, click the Create button to open the product creation wizard.

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Step 1: Choose the Product Type

The first step asks you to select the type of product you want to create. Each type is presented as a card with an icon and a description to help you make the right choice.
Choose Product Type
The available types are:
  • Standard. Physical products that require shipping
  • Virtual. Digital products (downloads, subscriptions, courses)
  • External. Dropshipping products fulfilled by a third party
  • Variant. Products with multiple options (size, color, material)
If your store only sells one type of product, your administrator can configure a default product type in the settings. In that case, this step will be skipped automatically.
Select your product type and click Next to continue.

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Step 2: General Information

This step collects the core information about your product.
Product General Information
The Name field automatically generates a URL slug (e.g., “Blue Running Shoes” becomes blue-running-shoes). You can modify the slug later in the product settings.

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Step 3: Associations

Link your product to the organizational structures of your store.
Product Associations
You can always update associations after creation. If you haven’t set up categories or brands yet, you can skip this step and come back later.

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Step 4: Media

Upload images to showcase your product.
Product Media Upload
Image best practices:
  • Use high-resolution images (minimum 800x800px recommended)
  • Keep a consistent aspect ratio across products
  • Show the product from multiple angles
  • Use a clean background for the thumbnail

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Step 5: Stock & Inventory

Set up the initial inventory information for your product.
Product Stock & Inventory
For Variant products, inventory is managed at the variant level (per size/color combination), not at the parent product level. You’ll configure stock for each variant after creation.
For Virtual and External products, inventory tracking is typically not needed since there’s no physical stock to manage.

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Completing the Creation

After filling in all the steps, click Save to create your product. You’ll be redirected to the product detail page where you can:
  • Configure pricing
  • Set up shipping dimensions (Standard & Variant products)
  • Add product attributes (Standard & Variant products)
  • Upload digital files (Virtual products)
  • Generate variants (Variant products)
  • Optimize SEO settings
  • Link related products

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What’s Next?

Depending on your product type, continue with the specific guide:

Standard Product

Configure shipping, attributes, and inventory for physical goods.

Virtual Product

Upload digital files and configure access for downloadable products.

External Product

Set up dropshipping product details and supplier information.

Variant Product

Create variants from attribute combinations like size and color.