Skip to main content
Customer reviews build trust and help other shoppers make purchasing decisions. Shopper allows you to manage and moderate reviews on your products.

Overview

The Reviews section allows you to:
  • View all product reviews
  • Approve or reject reviews
  • Respond to customer feedback
  • Monitor review ratings

Accessing Reviews

Click on Reviews in the sidebar to access review management.

Review List

The review list displays all reviews submitted by customers:
ColumnDescription
ProductThe reviewed product
CustomerWho wrote the review
RatingStar rating (1-5)
StatusApproved, pending, rejected
DateWhen the review was submitted

Empty State

If you don’t have any reviews yet:
Reviews Empty State

Review Moderation

Review Workflow

  1. Customer submits review - After purchasing a product
  2. Review enters queue - Pending moderation (if enabled)
  3. Admin reviews - Approve, edit, or reject
  4. Published - Approved reviews appear on product pages

Moderation Actions

ActionEffect
ApproveReview is published on the product page
RejectReview is hidden and not displayed
EditModify the review content (use sparingly)
DeletePermanently remove the review

Review Details

Each review contains:
  • Rating - Star rating from 1 to 5
  • Title - Review headline
  • Content - Full review text
  • Author - Customer name or anonymous
  • Date - Submission date
  • Verified purchase - If the customer bought the product

Responding to Reviews

You can respond to reviews to:
  • Thank customers for positive feedback
  • Address concerns in negative reviews
  • Provide additional product information
  • Show that you value customer input

Response Best Practices

Be Professional

Always maintain a professional tone, even for negative reviews.

Respond Promptly

Quick responses show you care about customer feedback.

Be Helpful

Offer solutions for any issues mentioned in reviews.

Say Thanks

Appreciate customers who take time to review.

Review Guidelines

Consider establishing review guidelines for your store:

What to Approve

  • Honest product feedback (positive or negative)
  • Helpful information for other shoppers
  • Verified purchase reviews

What to Reject

  • Spam or promotional content
  • Offensive language or personal attacks
  • Reviews for wrong products
  • Fake or misleading reviews
  • Reviews containing personal information

Impact of Reviews

Reviews affect your business in several ways:
ImpactDescription
TrustPositive reviews build credibility
SEOReview content helps search rankings
ConversionProducts with reviews convert better
FeedbackLearn what customers like/dislike

Best Practices

Encourage reviews by sending follow-up emails after purchase, making the review process easy, and showing appreciation for customer feedback.
  • Enable review reminders - Automated emails asking for reviews
  • Moderate consistently - Apply the same standards to all reviews
  • Learn from feedback - Use negative reviews to improve products
  • Showcase reviews - Display reviews prominently on product pages
  • Respond to all reviews - Especially negative ones, to show you care