Beyond basic product pricing, Shopper offers advanced pricing features to help you implement sophisticated pricing strategies.
Overview
Advanced pricing allows you to:
- Set up sale prices and compare-at prices
- Create customer group pricing
- Implement quantity-based discounts
- Schedule price changes
Basic Price Structure
Every product has these pricing fields:
| Field | Description |
|---|
| Price | The current selling price |
| Compare at price | Original price (shows as strikethrough) |
| Cost per item | Your cost (for margin calculations) |
Sale Pricing
To put a product on sale:
- Set the Price to the sale price
- Set the Compare at price to the original price
- The original price will display as strikethrough
Example
| Field | Value | Display |
|---|
| Price | $24.99 | Current price |
| Compare at price | $34.99 | $34.99 |
Cost and Profit
Track your margins by entering the cost per item:
| Field | Value |
|---|
| Price | $49.99 |
| Cost | $20.00 |
| Profit | $29.99 |
| Margin | 60% |
Always enter your product costs to accurately track profit margins and make informed pricing decisions.
Variant Pricing
When products have variants, you can set different prices:
| Variant | Price |
|---|
| Small | $29.99 |
| Medium | $29.99 |
| Large | $34.99 |
| XL | $39.99 |
- Size-based pricing (larger = more expensive)
- Premium option pricing
- Material-based pricing
Pricing Strategies
Competitive Pricing
Price products similar to competitors.
Value Pricing
Price based on perceived value to customers.
Bundle Pricing
Offer discounts when products are bought together.
Dynamic Pricing
Adjust prices based on demand and inventory.
Price Display
Prices appear throughout your store:
- Product listing pages
- Product detail pages
- Shopping cart
- Checkout
- Order confirmations
Prices are formatted according to your currency settings:
| Currency | Format |
|---|
| USD | $1,234.56 |
| EUR | €1.234,56 |
| GBP | £1,234.56 |
Best Practices
Setting Prices
- Research competitors - Know what similar products cost
- Consider costs - Ensure profitable margins
- Test prices - A/B test different price points
- Round strategically - 29.99vs30.00
Managing Sales
- Plan ahead - Schedule sales in advance
- Limit duration - Create urgency with end dates
- Track results - Monitor sales performance
- Restore prices - Remember to revert after sales end
Use the “Compare at price” feature to show value even when not running a sale - display the “regular” price to emphasize everyday savings.
Pricing Checklist
Before publishing a product, verify:
