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Your customers are essential to your business. Shopper helps you manage customer information, track their orders, and build lasting relationships.

Overview

The Customers section allows you to:
  • View all registered customers
  • Access customer details and order history
  • Manage customer addresses
  • Send notifications to customers
  • Create customers manually

Accessing Customers

Click on Customers in the sidebar to access customer management.
Customers List

Customer List

The customer list displays:
ColumnDescription
NameCustomer’s full name
EmailContact email address
OrdersNumber of orders placed
Amount spentTotal spending amount
CreatedWhen they registered

Empty State

If you don’t have any customers yet, you’ll see a helpful prompt:
Customers Empty State

Customer Details

Click on a customer to view their complete profile:
Customer Information

Profile Information

  • Personal details - Name, email, phone
  • Account status - Active, disabled
  • Marketing preferences - Email subscriptions
  • Notes - Internal notes about the customer

Addresses

View and manage customer addresses:
Customer Addresses
Customers can have multiple addresses:
  • Default shipping address
  • Default billing address
  • Additional addresses

Order History

View all orders placed by the customer:
  • Order numbers and dates
  • Order totals
  • Payment and fulfillment status

Creating a Customer

To manually add a customer:
  1. Click the Create button on the Customers page
  2. Fill in the customer details
  3. Click Save
Create Customer

Customer Fields

FieldRequiredDescription
First nameYesCustomer’s first name
Last nameYesCustomer’s last name
EmailYesUnique email address
PhoneNoContact phone number
PasswordNoAccount password (or send invite)
Customer Creation

Customer Notification

Send notifications to customers:
Customer Notification
Common notifications include:
  • Order confirmations
  • Shipping updates
  • Marketing emails
  • Password resets

Customer Account (Storefront)

Customers can manage their own accounts on your storefront:
Customer Account
They can:
  • Update personal information
  • Manage addresses
  • View order history
  • Change password
Customer Addresses

Customer Authentication

Customers register and log in through your storefront:
Customer Auth

Best Practices

Protect Data

Handle customer data responsibly and comply with privacy laws.

Segment Customers

Group customers for targeted marketing.

Track Behavior

Monitor purchasing patterns to understand your audience.

Stay Connected

Maintain communication to build loyalty.
Encourage customers to create accounts by offering benefits like faster checkout, order tracking, and exclusive offers.