Discounts are a powerful way to attract customers, boost sales, and reward loyalty. Shopper provides flexible discount options for your marketing campaigns.
Overview The Discounts section allows you to:
Create discount codes
Set up automatic discounts
Define discount rules and conditions
Track discount usage
Schedule promotional periods
Accessing Discounts Click on Discounts in the sidebar to access discount management.
Empty State If you haven’t created any discounts yet:
Creating a Discount To create a new discount:
Click the Create button
Configure the discount settings
Set conditions and limits
Click Save
Discount Types Type Description Example Percentage Discount as a percentage 20% off Fixed amount Specific amount off $10 off Free shipping Removes shipping cost Free delivery
Discount Configuration Field Description Code The code customers enter (e.g., SUMMER20) Type Percentage, fixed amount, or free shipping Value The discount amount or percentage Applies to Entire order, specific products, or collections
Discount Conditions Set rules for when the discount can be used:
Minimum Requirements Condition Example Minimum purchase Order must be at least $50 Minimum quantity Cart must have at least 3 items
Customer Eligibility Option Description All customers Anyone can use the discount Specific customers Only selected customers Customer groups Based on customer segments
Product Restrictions Option Description All products Applies to everything Specific products Only selected products Specific collections Products in certain collections Specific brands Products from certain brands
Usage Limits Control how the discount can be used:
Limit Description Total uses Maximum times the discount can be used Uses per customer Limit per individual customer One per order Can’t combine with other discounts
Scheduling Discounts Set active periods for your discounts:
Start date - When the discount becomes activeEnd date - When the discount expiresNo end date - Discount runs indefinitely
Discount Strategies
Welcome Discount Offer first-time customers a discount on their initial purchase.
Seasonal Sales Create time-limited discounts for holidays and seasons.
Cart Recovery Send abandoned cart emails with exclusive discount codes.
Loyalty Rewards Reward repeat customers with special discounts.
Best Practices Use unique, memorable discount codes that are easy to type. Avoid confusing characters like 0/O or 1/l/I.
Clear naming - Make codes descriptive (SUMMER2024, FREESHIP)Set limits - Protect margins with usage limitsTrack performance - Monitor which discounts drive salesCreate urgency - Use end dates to encourage quick actionTest first - Always test discounts before promoting them
Common Discount Examples Campaign Code Type Value Welcome offer WELCOME10 Percentage 10% off first order Free shipping FREESHIP Free shipping Orders over $50 Flash sale FLASH25 Percentage 25% off, 24 hours only Holiday HOLIDAY15 Percentage 15% off storewide
