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Discounts are a powerful way to attract customers, boost sales, and reward loyalty. Shopper provides flexible discount options for your marketing campaigns.

Overview

The Discounts section allows you to:
  • Create discount codes
  • Set up automatic discounts
  • Define discount rules and conditions
  • Track discount usage
  • Schedule promotional periods

Accessing Discounts

Click on Discounts in the sidebar to access discount management.

Empty State

If you haven’t created any discounts yet:
Discounts Empty State

Creating a Discount

To create a new discount:
  1. Click the Create button
  2. Configure the discount settings
  3. Set conditions and limits
  4. Click Save
Create Discount

Discount Types

Discount Configuration

Discount Conditions

Set rules for when the discount can be used:

Minimum Requirements

Customer Eligibility

Product Restrictions

Usage Limits

Control how the discount can be used:

Scheduling Discounts

Set active periods for your discounts:
  • Start date - When the discount becomes active
  • End date - When the discount expires
  • No end date - Discount runs indefinitely

Discount Strategies

Welcome Discount

Offer first-time customers a discount on their initial purchase.

Seasonal Sales

Create time-limited discounts for holidays and seasons.

Cart Recovery

Send abandoned cart emails with exclusive discount codes.

Loyalty Rewards

Reward repeat customers with special discounts.

Best Practices

Use unique, memorable discount codes that are easy to type. Avoid confusing characters like 0/O or 1/l/I.
  • Clear naming - Make codes descriptive (SUMMER2024, FREESHIP)
  • Set limits - Protect margins with usage limits
  • Track performance - Monitor which discounts drive sales
  • Create urgency - Use end dates to encourage quick action
  • Test first - Always test discounts before promoting them

Common Discount Examples

For developer details, see the Discounts documentation.