> ## Documentation Index
> Fetch the complete documentation index at: https://docs.laravelshopper.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Advanced Pricing

> Configure advanced pricing options for your products.

Beyond basic product pricing, Shopper offers advanced pricing features to help you implement sophisticated pricing strategies.

## Overview

Advanced pricing allows you to:

* Set up sale prices and compare-at prices
* Create customer group pricing
* Implement quantity-based discounts
* Schedule price changes

## Basic Price Structure

Every product has these pricing fields:

| Field                | Description                             |
| -------------------- | --------------------------------------- |
| **Price**            | The current selling price               |
| **Compare at price** | Original price (shows as strikethrough) |
| **Cost per item**    | Your cost (for margin calculations)     |

<Frame caption="Product Pricing Section">
  <img src="https://mintcdn.com/shopperlabs-ee054f5e/khtWzNt9B9rQhNq5/images/v2/product-pricing.png?fit=max&auto=format&n=khtWzNt9B9rQhNq5&q=85&s=db66ae8447352d58644995a12cedd6ee" alt="Product Pricing" width="2900" height="1602" data-path="images/v2/product-pricing.png" />
</Frame>

## Sale Pricing

To put a product on sale:

1. Set the **Price** to the sale price
2. Set the **Compare at price** to the original price
3. The original price will display as strikethrough

### Example

| Field            | Value   | Display       |
| ---------------- | ------- | ------------- |
| Price            | \$24.99 | Current price |
| Compare at price | \$34.99 | ~~\$34.99~~   |

Customers see: \~\~$34.99~~ **$24.99\*\* (Save 29%)

## Cost and Profit

Track your margins by entering the cost per item:

| Field      | Value   |
| ---------- | ------- |
| Price      | \$49.99 |
| Cost       | \$20.00 |
| **Profit** | \$29.99 |
| **Margin** | 60%     |

<Tip>
  Always enter your product costs to accurately track profit margins and make informed pricing decisions.
</Tip>

## Variant Pricing

When products have variants, you can set different prices:

| Variant | Price   |
| ------- | ------- |
| Small   | \$29.99 |
| Medium  | \$29.99 |
| Large   | \$34.99 |
| XL      | \$39.99 |

This is useful for:

* Size-based pricing (larger = more expensive)
* Premium option pricing
* Material-based pricing

## Pricing Strategies

<CardGroup cols={2}>
  <Card title="Competitive Pricing" icon="scale-balanced">
    Price products similar to competitors.
  </Card>

  <Card title="Value Pricing" icon="gem">
    Price based on perceived value to customers.
  </Card>

  <Card title="Bundle Pricing" icon="boxes-stacked">
    Offer discounts when products are bought together.
  </Card>

  <Card title="Dynamic Pricing" icon="chart-line">
    Adjust prices based on demand and inventory.
  </Card>
</CardGroup>

## Price Display

Prices appear throughout your store:

* Product listing pages
* Product detail pages
* Shopping cart
* Checkout
* Order confirmations

### Currency Formatting

Prices are formatted according to your currency settings:

| Currency | Format     |
| -------- | ---------- |
| USD      | \$1,234.56 |
| EUR      | €1.234,56  |
| GBP      | £1,234.56  |

## Best Practices

### Setting Prices

* **Research competitors** - Know what similar products cost
* **Consider costs** - Ensure profitable margins
* **Test prices** - A/B test different price points
* **Round strategically** - $29.99 vs $30.00

### Managing Sales

* **Plan ahead** - Schedule sales in advance
* **Limit duration** - Create urgency with end dates
* **Track results** - Monitor sales performance
* **Restore prices** - Remember to revert after sales end

<Tip>
  Use the "Compare at price" feature to show value even when not running a sale - display the "regular" price to emphasize everyday savings.
</Tip>

## Pricing Checklist

Before publishing a product, verify:

* [ ] Price is set correctly
* [ ] Compare at price (if applicable) is higher than price
* [ ] Cost per item is entered for margin tracking
* [ ] Variant prices are consistent with your strategy
* [ ] Currency formatting looks correct

For developer details, see the [Pricing documentation](/v2/pricing).